The best logo of 2012

Working in branding and corporate identity fields and seeing hundreds of logos every month is easy to get “I’ve seen it all” attitude. It’s getting hard to get surprised and excited about new logos I see. But this happened to me last week when I’ve seen this logo… So without further ado I want to grant my personal The Best Logo of 2012 Award to… World Chess by great Pentagram.

This logo is super classic, yet looks fresh and cool. It is simple, yet deep and mesmerisingly beautiful. It is a cocktail of history, art, mathematics and philosophy. That’s why I fell in love with it from the first sight.

To get more prospective and find out about new trends in logo design, you might like to check annual research by Logo Lounge — 2012 Logo Trends. However, I think, this article misses massive trend of retro logos that rages in design communities.